Business Cases for top management of beauty salons and clinics

When: April 23, 2021

Where: Crocus Expo, Pavilion 3 (floor 4, Congress hall)

Online (pre-recorded content): will be published on May 5 on the platform InterCHARM LIVE

About the event

Business Cases for top management of beauty salons and clinics is a series of discussions on various essential topics concerning Finance (taxes, salaries, company economics), Staff (motivation, development, team building), Promotion (salon and manager brand, social networks, bloggers), Services (demand, variety and implementation) and Customer Service (loyalty and satisfaction). 

The value of the “cases” is that you can get the full analysis of your own business whether it is a small local beauty salon or a fast-growing chain. 

Organiser: INTERCHARM Professional (Reed Exhibitions Russia)

When: April 23, 2021

Where: Crocus Expo, Pavilion 3 (floor 4, Congress Hall)

Online (pre-recorded content): will be published on May 5 on the platform InterCHARM LIVE

The event will be held in Russian

Program of the event

Last year, the beauty industry faced insurmountable obstacles caused by COVID-19. Closure of salons and, as a result, considerable profit drop, layoffs, disruptions in the supply of cosmetics and consumables, strained relations with lessors, new sanitary and epidemiological requirements as well as other difficulties that business have to solve quickly. Now there is no time for the theory-the crisis requires decisive action to restore the business!

  • In just 3 hours you can get an independent diagnostics of any beauty salon or clinic
  • Get ready-made solutions, development strategies and weak points identification of a particular salon
  • Real business cases and effective recommendations, proven by time and experience
  • Conference Diploma by the end of the event


The program of the event can be changed due to circumstances beyound the organizer's control

Visit the event

The visit to the show doesn’t include participation in paid-for events. Get your ticket by choosing an event from the list during the online registration.


  •     Salon business owners and CEOs
  •     Managers of beauty salons and studios of any profile and size
  •     Administrators of beauty salons and studios
  •     Specialists who want to open their own business in the salon industry.


  • Offline (Crocus Expo): 2650 RUR until April 21. The ticket allows you to visit the show during the day of the event and networking opportunity.
  • Online (pre-recorded content): 1520 RUR. You can pay for the recorded online content of the paid events of the program available from May 5 to July 5. Access to the online content is provided individually, transmission to third parties is strictly prohibited. All the show content is copyrighted.

Online access to pre-recorded content is only available

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Free app is available in English and Russian for smartphones and tablets based on iOS and Android.


* By the number of participants among exhibitions of a similar profile