Prof Beauty Brand Forum

When: April 22, 2021

Where: Crocus Expo, Pavilion 3 (floor 4, Congress hall)

Online (pre-recorded content): will be published on May 5 on the platform InterCHARM LIVE

About the event

Forum Prof Beauty Brand created for top managers, brand specialists, commercial and brand managers, marketers of brand-representing companies, distributors and professional cosmetic manufacturers. Prof Beauty Brand is a unique event where visitors will study current market conditions and discover new industry trends.

Organiser: INTERCHARM Professional (Reed Exhibitions Russia

When: April 22, 2021

Where: Crocus Expo, Pavilion 3 (floor 4, Congress hall)

The event will be held in Russian

Online (pre-recorded content): will be published on May 5 on the platform InterCHARM LIVE

Program of the event

The visit to the show doesn’t include participation in paid-for events. Get your ticket by choosing an event from the list during the online registration.


Prof Beauty Brand Forum on distribution trends and professional cosmetic brand development includes: 

  • Strategic insights for CEO’s and ready-made solutions for business
  • Relevant cases for practical use
  • Industry insights and marketing trends 

The program of the event can be changed due to circumstances beyound the organizer's control

Visit the event

Attendees - brand representatives, distributors and manufacturers of professional cosmetics:

  •       Business owners and CEOs
  •       Heads of sales, development and marketing departments
  •       Brand managers, commercial and new business managers, marketers.


  • Offline (Crocus Expo): 2650 RUR until April 21. The ticket allows you to visit the show during the day of the event and networking opportunity.
  • Online (pre-recorded content): 1520 RUR. You can pay for the recorded online content of the paid events of the program available from May 5 to July 5. Access to the online content is provided individually, transmission to third parties is strictly prohibited. All the show content is copyrighted.

Add this to your in-app agenda - browse directory and customize the show

Benefit from breakthrough tech - use Reed Click, the official show's app - before, during and after the event!

  • Fill up your personal agenda with stands and events of your interest - the entire show's content is in the app,
  • Enjoy personalized matchmaking recommendations based on your profile - Reed Click runs with artificial intelligence,
  • Scan on-stand badges and event barcodes - get your show days summary when the door closed,
  • Get involved into your in-app upgrades - the more you use the app the nicer your gift from the Organiser.

Free app is available in English and Russian for smartphones and tablets based on iOS and Android.


* By the number of participants among exhibitions of a similar profile