It’s easy to feel powerless when thinking of those suffering more than we are as a result of the Covid-19 pandemic. But there are little things we can do to help. The beauty industry is among those to have been swiftly and painfully impacted by the crisis, with salons and clinics forced to shut as we all observe social distancing. In lieu of utilising their (much-missed) services, here are some small ways to help beauty businesses, as shared by industry pros.
Sam McKnight, hairstylist and founder of Hair by Sam McKnight
“Please keep buying what you need from your favourite brands’ websites, and those of their stockists – it will be a lifeline for many small independent brands. And follow your salon or stylist on Instagram for tips, and encouragement.”
Charli Howard, model and founder of Squish Beauty
“While I’m sure many are worried about their finances, smaller beauty brands need all the help they can get right now. Now is a great time to try out products from smaller beauty brands –sometimes smaller brands have cuter and more interesting products that you may never have noticed before. And if you need an excuse to treat yourself, chalk it up to “self-care” – looking after yourself is vital in this period.”