How can we help our Beauty Businesses?
It’s easy to feel powerless when thinking of those suffering more than we are as a result of the Covid-19 pandemic. But there are little things we can do to help. The beauty industry is among those to have been swiftly and painfully impacted by the crisis, with salons and clinics forced to shut as we all observe social distancing. In lieu of utilising their (much-missed) services, here are some small ways to help beauty businesses, as shared by industry pros.
Sam McKnight, hairstylist and founder of Hair by Sam McKnight
“Please keep buying what you need from your favourite brands’ websites, and those of their stockists – it will be a lifeline for many small independent brands. And follow your salon or stylist on Instagram for tips, and encouragement.”
Charli Howard, model and founder of Squish Beauty
“While I’m sure many are worried about their finances, smaller beauty brands need all the help they can get right now. Now is a great time to try out products from smaller beauty brands –sometimes smaller brands have cuter and more interesting products that you may never have noticed before. And if you need an excuse to treat yourself, chalk it up to “self-care” – looking after yourself is vital in this period.”
Photo: Arthur Elgort/Conde Nast
Alex Brownsell, hairstylist and co-founder of Bleach London
“Following your favourite brands online and on social media is a great way to support them during this time. So many businesses are looking at how they can bring their services to you at home, from streaming gym classes to virtual pub quizzes. At Bleach, we’ve just launched a Digital DIY Salon called “Hair Parties”, where you can have virtual consultations, and our stylists are answering a lot of hair colour questions on our Instagram stories.”
Tata Harper, founder of Tata Harper Skincare
“We have always thought of ourselves as a small, local business and we are thinking of our community now more than ever. In our Vermont factory, we shifted some of our manufacturing capacity to produce hand sanitiser and moisturisers for the incredible people working on the front line. It’s especially important, for those of us that are able, to continue supporting small businesses – the best way to show support for the beauty brands you know and love is to spread the word with your friends, family, and the online community.”
Charlotte Tilbury, make-up artist and founder of Charlotte Tilbury
“Care for yourself and care for each other. Skincare is self-care. Now is the time to support each other more than ever, so I think it’s a great time to show someone that you love them by sending a little gesture here and there from a beauty brand to spread some joy.”
Susanne Kaufmann, facialist and founder of Susanne Kaufmann
“Almost everyone is affected personally and economically by this crisis, and we all suddenly have to adjust our daily rhythm. With all this terrible news, it’s a great pleasure for me to see how big and active our community is. I think it’s about supporting these loyal customers with our knowledge and experience. Anyone who knows me knows that I am very private, but now I like to step in front of the camera and share my experiences. From all my years spent in the spa and in the hotel with my customers, I can give tips on how best to care for your skin and pamper yourself at home. And it’s not just about our products, it’s also about healthy eating and exercise tips for home. We also support our retailers with tips on how to share this knowledge with customers. Our philosophy on holistic beauty is more important today than ever.”