Forget the never-ending emails, if there’s one thing the internet is good for, it’s learning about the latest and greatest in skincare and the key ingredients within each lotion and potion. The ones we’ve most been Googling so far this year? The top ten are here on this very page, thanks to some stealth data research courtesy of online beauty emporium Cult Beauty. From the ingredients you’re already au fait with to those you might not know, here find British Vogue’s synopsis of what they are, what they do and, crucially, the latest and greatest products to find them in.
A potent antioxidant (that defends skin against external aggressors, like pollution), vitamin C also helps boost collagen production, brightens and evens and smoothes out skin tone. Apply it morning and night after cleansing the skin.
From softening fine lines and tightening pores to reducing acne and improving texture, retinol (or vitamin A) prompts cell turnover and collagen production and is your go-to ingredient if you want to see a big difference in your skin. Start with a low percentage and build up to a higher one as skin can initially find it difficult to tolerate; apply at night and wear an SPF every day to protect your skin.
Rich in fatty acids and vitamin E, castor oil is said to take down inflammation, moisturise and promote hair growth. It is used in skincare but it’s best avoided by anyone with problem skin; meanwhile, all hair types will benefit from it.