December 26, 2019
How To Connect With Millennials and Gen Z With A Live Event
Despite the pervasive use of mobile technology and social media, consumers, particularly among younger generations, crave in-person experiences.
According to MediaPost, brands can build stronger connections with consumers and increase awareness in the media with large-scale events.
Indeed, in a Tamebay study, 73% of Generation Z and Millennials said they favored experiences or engaging events over traditional in-store shopping.
More than 80% of millennials said they had attended a live event in the past year, according to a Harris Poll, and 69% said they felt these events helped them connect with friends and their community.