This 6.5-inch beauty tech device, developed by our Technology Incubator, delivers personalized on-the-spot skincare and cosmetic formulas. By harnessing the power of Artificial Intelligence, the level of personalization will be optimized over time as the system gathers more data about our customer’s skin and personal preferences.
“We are committed to making L’Oréal the leader in Beauty Tech – and Perso is the next step in that exciting journey”, said Nicolas Hieronimus, our Deputy Chief Executive Officer.
New applications on the way
At CES 2020, we unveiled Perso’s capabilities for skincare. However, the 3-in-1 device will also be able to create custom formulas for lipstick and foundation — which will be launched at a later date.“L’Oréal is one of the most trusted names in beauty, and with Perso, we are putting personalized technology directly into the hands of our consumers,” said Guive Balooch, Head of our Technology Incubator. “Perso uses AI to optimize the formulas and actually gets smarter as you use it.”