The 19th exhibition of professional cosmetics and equipment INTERCHARM Professional 2020 was held on June 18-20. The event ran at a new technologic online platform, which brought together famous experts, market leaders, manufacturers, distributors, beauty business owners and the best industry specialists. The exhibition became a place of a long-awaited meeting of the professional beauty community.
94 companies presented their products and services on virtual stands. Visitors of online stands could communicate with company’s representatives directly in personal chats.
During 3 days of the show, visitors could enjoy a rich business program with 10 professional events for specialists from different industries. Numerous performances from 66 speakers were held non-stop at several venues simultaneously. 5750 professionals from 344 cities of Russia have visited INTERCHARM Professional 2020.
On June 18, a series of workshops on permanent makeup and microblading took place. Experts talked about the features of trichopigmentation, unusual procedures and author techniques of permanent makeup, ways of masking scars and methods of determining color contrasts in colorization. The partner of the workshops was Pigment Club Art Clinic. The program was continued with master classes on eyelash extensions and eyebrow design Architecture of a look.