There's always progress to be made when it comes to making our beauty regimes more sustainable. We've ditched the microbeads, switched from make-up wipes to cleansing with muslin cloths and reduced our cotton usage but there's still more to be done.
The newest clean beauty trend to get on board with? Blue beauty.
Unlike other clean beauty movements, such as the Green beauty trend, Blue beauty has a very focused agenda on what it wants to help and how brands can work towards achieving the end goal.
Here's how we can all channel our inner David Attenborough and do what we can to help the cause...
What is Blue Beauty?
According to WWF, one dump truck full of plastic waste enters our ocean every minute, this is the equivalent to 8 million tonnes of plastic every year which is having a huge impact on our sea-life.
Founder of the movement, Jeannie Jarnot explains, 'A lot of people associated blue with ocean-friendly. And that is a part of it, but there’s more to it. Blue Beauty brands are making sure their products are safe for the environment – which includes being ocean safe as well as sustainably sourced, minimising carbon footprint etc. – but are also looking at ways their practices are contributing back to and having a net positive effect on the environment.'
Blue beauty is all about limiting our plastic wastage, making it easier for us to recycle and protecting our oceans from chemicals found in our beauty products, such as suncreams.
'More than 120 billion units of cosmetics packaging are produced globally every year, a lot of which is not recyclable', explains Paula Chin, Sustainable Materials Specialist at WWF-UK. 'The answer isn’t necessarily to switch to products in alternative packaging as all materials can have negative environmental impacts.
'The key is to identify beauty products where the packaging is refillable or reusable for another purpose; support brand and retailer initiatives who encourage the return of packaging for recycling purposes and ensure that where packaging is unavoidable, it contains recycled materials as this can reduce the overall carbon impact', says Chin.