We try our best to make your participation in INTERCHARM Professional convenient and comfortable. We have gathered here the answers to the most frequently asked questions.
April 22 (Thu): 10:00 - 18:00
April 23 (Fri): 10:00 - 18:00
April 24 (Sat): 10:00 - 17:00
Moscow, Crocus Expo, Pavilion 3
Before the Show
What thematic sectors / area are there at the show?
You can find details about the show, exhibitors and sections, as well as special ones, on the About page.
Why exhibit in INTERCHARM Professional?
Exhibiting is a great opportunity to manage a wide range of current issues to reach for your company’s business goals. In just in a few days of the show you will find new partners, expand your client data base and strengthen your brand’s position on the market (or enter it), get your future customers’ and partners' direct contacts, showcase new products, services and technologies to your target audience, increase brand awareness among professionals etc. Get more information about the benefits on the Exhibit page.
What steps are to go through to exhibit?
On the Exhibit page you can find information about the cost and conditions, floor plan, all the information and documents for stand booking. In case you already chose the stand, please, fill in the application form and send it to our team. We will contact you to confirm the information, and will also explain you the full process for document and payment flows. After confirming the conditions, your manager will send you a contract for the alignment followed by the invoice. At any stage you can rely on our assistance.
How to book a stand?
What does the floor plan's colour codes mean?
Colour codes on the floor plan are about the pricing policy - different colours reflect the corresponding price groups. You can request the current plan of the exhibition with stands available for booking from our project managers.
What's the price for exhibiting?
The cost of exhibiting depends on the type of stand, its location, and contrustion type of your future stand. We can help you to choose the most suitable format according to your goals and budget. Since you determine the location of your future stand according to the transparent pricing scheme, we believe that exhibiting is available for companies with any budget. You can find detailed information in the Booking section on the Exhibit page.
Any deadlines for application?
The deadline for sending the exhibitor application form as a rule is one month prior to the show. By this time there are just a few stands available, so make sure to book your stand in advance. We highly recommend you to book your stand beforehand in order to choose the most favorable location. Also please note that stand booking for the next show's edition opens onsite of the current one (one year before the show).
What about documents?
The prime document for joining the show as exhibitor is contract. To get it, please, fill in the exhibitor application form and contact the Organiser.
How can I pay?
Based on the contract, the Organiser will send you an invoice. Payment is made in several stages in accordance with the terms of the contract in advance - deadlines are transparently indicated in the contract.
What's included in the registration fee? Is it mandatory?
Registration fee is mandatory for all exhibitors. It includes exhibitor's information in official show catalogue, both online and hard copy.
What is the difference between the stand types? Why is the "peninsula's" price higher than a linear stand?
There are four types of stands: linear (one open side), angular (two open sides), peninsula (three open sides), island (open from all sides). It's obvious - the more open sides the higher onsite visibility and the easier access of visitors to your stand.
Is there any equipment at shell scheme and raw space?
Shell scheme (standard equipped exhibition area), i.e. the stand is equipped with the base set of equipment (wall panels, carpet, lamps, table, chairs, fascia panel, etc.) to exhiibit at the lowest cost (equipment set is indicated in the exhibitor application form - it is available during Booking a stand).
Raw space (unequipped exhibition space) is for companies that prefer exclusive construction of the stand, or small companies with their own mobile stands. Neither walls, nor carpet, nor furniture is included in the price of raw space. In case you prefer to build the stand, it is necessary to pass accreditation with the general constructor and order electricity from the Organiser. In case of exclusive construction, all necessary equipment is ordered from the general constructor of the show. When choosing a constructor, be sure to pay attention to his accreditation in the exhibition complex where the show runs as well as his experience in this complex, as it is a great advantage.
What is included in the shell scheme?
You can find the details on the scell scheme options in the exhibitor application form on the Booking page. For more information, please contact our Technical manager.
Are there any extra types of construction available?
Yes, you can also book “Superior Standard” construction. It's your opportunity to customize your stand. Ordering this construction with us will reduce your costs compared to making individual (exclusive) stand project.
What else is significant to order before the exhibition except space and construction?
You need to order electricity and cleaning for your stand along with other telecommunication and domestic services that you may need (water supply, Internet connection), as well as additional staff (translators or promoters). You can find a list of options and a detailed description in the Exhibitor's Brochure.
Which audience attends the exhibition?
Visitors of the show are representatives of beauty industry and salon business. Detailed information about visitors' profiles can be found in the Exhibitor's Brochure.
How to get exhibitor’s badge?
The Organiser will provide you with the link to exhibitors’ online registration. Please use this link to register all staff of your stand (both permanent employees and temporary personnel). After the registration you will get participants’ badges. Please note that registration is mandatory to use Reed Click services.
How many badges are included in the price of participation?
Badges are provided at the rate of 1 badge per 3 sq.m. stand.
Can I purchase additional badges?
For additional badges, please contact the Organiser.
How do inbound and outbound at the exhibition happen?
Detailed information on inbound and outbound at the exhibition is available in the Exhibitor's Guide, which can be found in the Download Center.
Are there any discounts or special terms for participation for companies that have not previously taken part in the exhibition?
If your company has not participated in the exhibition before, you can use the Program for new exhibitors. More than that, advertising opportunities of the show can help you to increase the efficiency from participation. We recommend you to choose package offers - the purchase of options included in a package is more beneficial compared to ordering same options separately. More information can be found in the Stand Booking section.
How can I order advertising options?
To obtain the highest possible results at the exhibition, we recommend you to go beyond just booking a stand. The foundation for successful participation is based on the pre-exhibition comprehensive advertising campaign, which may include numerous marketing communications tools. It will help you to attract visitors to your stand, strengthen your position on the market and increase brand awareness. The list of advertising options is available in the Marketing Guide, which can be found on the Exhibit page.
Why fill in the information about the company both in printed and online catalogue?
Exhibitor Directory gives you an opportunity to tell visitors about the company long before the show. You can add description of your company, address, products and services list. Besides, filling in the Exhibitor Directory will allow you to be included in the lists of recommendations for visitors, so that you can start communicating with your future customers prior to the exhibition and increase the flow of audience to your stand during the show. In addition, those companies that fill out information about themselves will receive personalised recommendations displayed on the pages of exhibitors.
How to fill out the information about our company in Exhibitor Directory?
Company’s information for Exhibitor Directory must be filled in in your personal account on the exhibition website beforehand. You will receive individual link few months before the event in order to have enough time to engage a specialised project audience on your company’s page - and convert them into customers onsite.
What is the Matchmaking recommendations list?
During the registration, each visitor fills out the registration form, where he marks the most interesting company profiles fro him. Further, artificial intelligence creates a list of personal recommendations based on the match between visitor interests and the existing exhibitors` profiles in the online catalogue. Visitors receive recommendations twice before the event and once afterwards, which allows them to create their onsite schedule in advance and find companies that they were not able to meet after the event. Participants of the exhibition can exclusively enter the list by filling in their profiles in the online catalogue. Joining this list on commercial basis is not possible. You can learn more about the tool on the Online Services.
Is it possible to organise our own event during the exhibition?
Exhibitor has the opportunity to hold an even at his stand or rent conference room. If you would like to include your event in the business program of the exhibition, please contact us.
How to get invitations for our partners and customers?
You can pick up invitations in advance in the Organiser office or during the build-up (this is the day before the opening of the show) at the Crocus Expo reception desk.
Why participate in the exhibition if there are same companies and specialists visiting it every year?
This is not true. Each year more than half of the INTERCHARM Professional audience attends the event for the first time. The organiser annually conducts marketing campaigns to expand the visitor base and attract new categories of visitors to INTERCHARM Professional.
Thus, participation in the exhibition allows you to meet with already existing cleints, as well as to find new customers.
Do you provide any services for organising a trip to the exhibition?
You can get detailed information about accommodations in Moscow during the show from our partner Booking.com - this information is available with a single click on the Exhibitor page.
How to prepare for the exhibition?
We strongly recommend you to participate in the inter-season business brunch for the participants on how to properly prepare for the event and increase the effectiveness of participation. For detailed information about the place and time, please contact us. We also advise you to use INTERCHARM Professional banners on your website and in newsletters to inform your customers that your company will participate in the exhibition and invite them to your stand. Additional information and downloads can be found in the Exhibition Materials section.
During the Show
Is it safe to leave valuables and equipment on the stand on the construction day or during the exhibition?
During build-up security is responsible for the exposition safety only at night (from 20:00 to 8:00). In the daytime, security is only accountable for the perimeter of the exposition (i.e. does not allow the exhibits outbound without the permission of the Organiser). It is not recommended to leave valuables on stands unattended in the daytime as it is the exhibitors` responsibility for their storage.
When are the pavilions open for participants during the exhibition?
Exhibitors have access to the Exhibition Hall from 8:00 to 19:00.
Where can I find Organiser representatives during the exhibition?
For you convenience, as well as for the prompt solution of any issues during the show, our staff is constantly in the pavilion at the Organiser’s office, which works daily including the build-up from 8:00 to 19:00.
Is it possible to leave the exhibition in the morning of the last show day?
No, participants must be present at the stands until 17:00 of the last day of the show. Outbound is restricted till then..
Is it possible to pay for participation in business program events on show days?
Yes, you can pay for attendance in the business program during the show days. However, in order to arrange your time in advance and avoid queues on-site, we recommend you to pay beforehand.
How and where to get closing documents?
You can get closing documents during show days in the Organiser’s office.
How to print documents?
Documents can be printed at the "Service Center" (location can be specified on the big plan in the foyer or in the show guide). This service is paid.
Is there wi-fi?
Yes, free wi-fi is available in the Reed Click lounge area. Besides there, you can charge your phone / tablet and get advice on using the Reed Click service.
Is there an ATM inside the pavilion?
Yes, there are ATMs on the 3rd floor of the Pavilion, you can clarify their location on the Crocus Expo website or on the plans of the show. ATMs are also located in the Vegas shopping Centre, which is a 5-minute walk from the show pavilion.
Where can I have lunch during the exhibition?
There is large food court and cafeterias on the 2nd floor of the pavilion-right above the show halls.
How can I find WC at the exhibition?
Toilets are located both inside of each show hall (near the entrance) and on the territory of the food court (2nd floor).
How to use Reed Click app?
At all stages of working with Reed Click app you will see tips which will help you to learn about the options available to you. Just go step by step and enjoy a convenient search for solutions. Detailed information about the application is available on the Online Services page. During the exhibition, your staff members can scan visitors’ information in order to gain access to their names, positions and companies. After INTERCHARM Professional, you will receive a report with statistics about the audience who visited your stand.
By the way, statistics about the stand personnel and promoters work at the exhibition is also available. It can help to evaluate the effectiveness of employees.
Is it possible to order equipment right at the exhibition?
Yes, you can order equipment during show days in the Organiser’s office.
Is it possible to deliver exhibits and equipment during the show?
Yes. During show days vehicle access for the delivery is allowed strictly from 8:00 to 9:30 and from 18:00 to 19:00 according to the Letter of inbound / outbound with the Organiser's visa.
Where is the cloakroom?
The cloakroom is located on the first floor of the Crocus Expo pavilions.
Keys to display cases and storerooms
You can get the keys to display cases and store rooms during the build-up, as well as on show days from 9:00 to 18:00 in the Organiser’s office.
Who can I contact if there are problems with electricity at the stand / any urgent issues?
In case of emergencies you can contact Technical Manager in the Organiser’s office.
After the Show
How to contact the exhibition’s visitor if I lost his business card?
Unfortunately, we can not provide you with visitors’ contact information in accordance with the law on personal data. However, after the show you can send advertisements to selected groups of visitors of your stand through the Reed Click service.
Where can I find photos from the exhibition?
Exhibition photos will be published on the INTERCHARM Professional website, on Facebook group and / or Vkontakte.
How to see the statistics of visitors to the stand in Reed Click service?
Information about visitors is available online, more than that, you will receive statistically processed data about visitors of your stand after the exhibition - it will be useful for you to analyze your audience and its interests, as well as to evaluate the effectiveness of participation. Learn more about Reed Click in the Online Services section.