INTERCHARM Professional combines exposition of domestic and foreign developments in the fields of professional cosmetics and cosmetology, dermatology, aesthetic medicine, nail service, hair dressing, makeup, trichology, podiatry and permanent makeup, and a professional program - conferences and workshops.

Our exhibitors have a great opportunity to offer their products to a large number of visitors interested in purchasing professional cosmetics and equipment for beauty salons and clinics.

This year INTERCHARM Professional will run online and despite all the difficulties the world is facing we will:

  • Help you boost sales, increase brand awareness and expand your brand into new markets
  • Enlarge your business scope
  • Help you find new customers and partners
  • Find anti-crisis solutions to the industry main issues 


Join the Show in the Digital Online Format

This year INTERCHARM Professional will be held in the unique online format!

We saved the exhibition main values for you and your customers. We strongly believe that the industry needs a stream of new ideas, inspiration and new meetings with professionals.

  • Product presentations at your stand
  • On-stand meeting and negotiations 
  • On-stand presentations and master classes
  • New clients and partners
  • Professional program at the venue
  • Exhibition results analysis
  • Helpdesk
  • Your company card
  • Personal chats
  • Professional communities with your target audience
  • Free visitors registration and convenient search
  • Professional program in the online stream
  • Online statistics on your audience
  • Chat with the Organizer

Advertising and sponsorship

Set your goals at INTERCHARM Professional and use our tools and possibilities to increase the frequency of the contact with your target audience - regardless your stand space or location. 

  • Increase your brand awareness or strengthen your current status 
  • Get the priority attention of the show audience  
  • Let your potential customers to learn about you long before the show
  • Prolong the effect with the help of INTERCHARM Professional online tools 

Be close to your potential customers and partners. 

Already Exhibiting?

Dear Exhibitors, thank you for choosing INTERCHARM Professional!

Please pay extra attention to the important stages of preparing to the exhibition, as well as marketing opportunities to promote your brand. 

1. Complete your company profile

Complete the company profile as detailed as possible – the information will instantly appear at the exhibitor directory - one of the top-visited website pages and other online services promoted through visitor audience:

  • Recommended stands to learn more about in visitor registration form,
  • Customized lists of matching stands for visitors on their entry tickets and badges,
  • Matchmaking emails with the stand list sent individually to registered visitor database,
  • Directory in Reed Click mobile app,
  • Look-a-like exhibitors on every exhibitor’s page in website directory.

We actively contribute to media relations, so the information is being used in our press activities – news for the website and media releases.

2. Register your staff and learn operations

Create badges for every on-stand team member - it’s required at least to enter the show halls.

Make sure you’ve learned about all the organizational materials and regulations – you can find all details on the single webpage. Please pay attention that details may vary, so look through it even if you've already exhibited or read it previously.

Don't hesitate to share this information with your on-stand team – this will help to avoid misunderstanding during the show and plan operations correctly.

Please feel free to use marketing materials of the show – it’s for you to work with your existing customer loyalty. With the show’s brand elements available via the link, you can easily invite your current and potential audience to join your on-stand activities, as well as highlight your participation in the market’s key event.

Benefit from using the show brand as honorable exhibitor!

3. Get valuable business information with Reed Click app

  • Make your business data-driven! With the Reed Click app, you can scan the badges of your stand’s visitors to accumulate all statistics about them as nice-looking graphs by key attributes.
  • Manage your team even if you're not onsite – see online statistics on their daily (or event hourly!) activity.
  • Explore your competitors and market trends – full show directory together with interactive floorplan and onsite business program are always at your hand to get the most from the show.
  • Human resources management attributes are integrated into the service – nice souvenirs await for your winners!
  • As a part of Reed Click community, your company becomes a participant in the competition for the Best Stand ranking on the key industry event.

Free app is available in English and Russian for smartphones and tablets based on iOS and Android.

Have a question?

Look through F.A.Q. or send us a request!


* By the number of participants among exhibitions of a similar profile