The long-awaited INTERCHARM Professional runs as offline live event this spring!

On April 22-24, the 20th INTERCHARM Professional 2021 anniversary show will bring together thousands of professionals and more than 200 companies at Crocus Expo, Moscow. This spring beauty professionals will meet together to share their experience, receive new knowledge, talk about new trends and projects, find business partners and inspiration. Ticket sales is available on the website.

During 3 days, show quests will meet each other offline after a very complicated year full of anti-pandemic measures and restrictions to discuss relevant questions. The show will give a perfect chance to get inspired by famous professionals, discover brands and technologies. Guests can buy cosmetics and equipment for beauty salons and clinics, sign profitable contracts on cosmetics delivery, present their projects and find business partners.

This year more than  200 companies will present their products and services for cosmetologists, permanent makeup professional, specialists of nail-industry and hairdressing, managers and owners of beauty salons and clinics at INTERCHARM Professional.

During the pandemic year the industry faced unprecedented challenges and undergone major changes: new trends appeared, online channels became an indispensable part of promotion, communication and strategies of also interactions with customers has been changed. An intense professional program at INTERCHARM Professional will satisfy modern requirements and include presentations of experts who successfully overcame difficulties of the last year. Within the program, participants can discuss questions about the professional cosmetics industry’s recovery, listen to success stories of their colleagues about business growth in a new reality and get relevant professional knowledge and skills. 



The program includes events for professionals of very different profiles: from cosmetologists to beauty salon managers.

Traditionally, program includes well-known InterCHARM Med Cosmetology Congress. This event annually brings together all famous cosmetologists, candidates and doctors of medical science to discuss the latest achievements in cosmetology and aesthetic medicine.

Professionals and all visitors interested in permanent makeup can find inspiration and get knowledge during Permanent makeup and micro blading workshops. During this event leading professionals, specialists and coaches will reveal their secrets of mastery. This year famous workshops will include hot topics and have 18+ age limit.

Moreover, visitors can participate in the Conference Business cases for top managers of beauty salons and clinics. Experts and business owners will share their life hacks of managing business, finance, legal aspects and promotional channels in the after-pandemic period. 

CEOs, brand managers, marketing specialists would also be interested in Prof Beauty Brand Forum. It will cover industry trends, distribution of professional cosmetics and brand buildings.

During all these 3 days INTERCHARM workshops and public talks will bring together famous experts and beauty professionals who will talk about modern trends in different fileds. The topics will be interesting for business representatives as well as specialists of the industry.

Besides, all visitors can attend fascinating presentations and workshops on the exhibitors’ stands

In anticipation of the upcoming exhibition, throughout the year the InterCHARM team creates relevant content on different online platforms and social networks. Every week there are live broadcasts with experts on Instagram, inspiring interviews and online workshops on YouTube, the latest news on website and social networks: Facebook, VKontakte and Telegram. In addition, InterCHARM podcasts are available on Yandex.Music, SoundCloud, Apple Podcasts and VKontakte.

The main priority of Reed Exhibitions, organizer or INTHERCHARM Professional, is the effectiveness of the event for all participants as well as comfort and security during the show. The «Healthcare program based on Federal Service for Surveillance on Consumer Rights Protection and Human Wellbeing’s recommendations will provide anti-virus security at INTERHCARM Professional to make your participation safe and comfortable. This program includes several safety measures: face masks, body temperature measurement, sanitizers, proper ventilation, social distance and control of the number of visitors in one room. During the show, all visitors must wear their face mask and gloves


Free app Reed Click lets visitors exchange business cards using contactless technologies and gives other opportunities for a comfortable and fruitful stay at INTERCHARM Professional and even after the exhibition. All visitors can draw up their schedule of events and meetings they want to attend. Besides, they will receive individual recommendations based on their interests. Unique lists of recommended companies will be sent before the beginning of the show. All these tools will help our guests arrange their stay and make the right choice.

Visit INTERCHARM Professional on 22-24 April to see more technologies, bright ideas and face-to-face conversations. See you at Crocus Expo!


* By the number of participants among exhibitions of a similar profile