INTERCHARM Professional 2020 ran online: bold decisions and bright debuts

Jul 06, 2020

The 19th exhibition of professional cosmetics and equipment INTERCHARM Professional 2020 was held on June 18-20. The event ran at a new technologic online platform, which brought together famous experts, market leaders, manufacturers, distributors, beauty business owners and the best industry specialists. The exhibition became a place of a long-awaited meeting of the professional beauty community.

94 companies presented their products and services on virtual stands. Visitors of online stands could communicate with company’s representatives directly in personal chats.

During 3 days of the show, visitors could enjoy a rich business program with 10 professional events for specialists from different industries. Numerous performances from 66 speakers were held non-stop at several venues simultaneously. 5750 professionals from 344 cities of Russia have visited INTERCHARM Professional 2020.

On June 18, a series of workshops on permanent makeup and microblading took place. Experts talked about the features of trichopigmentation, unusual procedures and author techniques of permanent makeup, ways of masking scars and methods of determining color contrasts in colorization. The partner of the workshops was Pigment Club Art Clinic. The program was continued with master classes on eyelash extensions and eyebrow design Architecture of a look.       

Also on June 18, the conference Trends in Aesthetic Medicine and Cosmetology was held for the first time at INTERCHARM Professional. Experts analyzed the global trends of world cosmetics, the features of organic professional cosmetics, examined the issues of photoprotection and the effect of UV-rays, as well as conducted a master class on aesthetic psychosomatics. Visitors also had the opportunity to try face-to-face fitness techniques demonstrated by a beauty trainer online.

At the Epilarium conference on June,18 experts talked about the benefits of electrolysis, examined modern effective methods of laser hair removal and analyzed speech formulas to use in communication between a doctor and a patient.

The annual Congress of Cosmetology and Aesthetic Medicine InterCHARM Med was held on June 19-20. For the first time online broadcast from the clinic with a workshop on thread lifting was held. During the procedure visitors with higher medical education received answers to interesting questions from experts. Speakers also covered the topics of skin ultrasound examination, prevention of contouring complications and many more.

On the second day of the conference the speakers talked about aesthetic psychosomatics, as a method of correcting age-related changes of the face and body, scientific and practical aspects of PRP, the theory of carbon dioxide insufflation in the context of modern cosmetology. Other subjects covered benefits of various types of peelings, non-traumatic radio wave skin lifting, biorevitalization, pathogenesis, issues related to acne and other relevant topics.

On June 19, an intensive of popular conference Business Cases for Heads of Beauty Salons and Clinics was held for the managers of beauty businesses. Reputable experts and top management representatives of leading beauty salons discussed the nuances of business process.

For 3 hours of intensive work, the heads of top salons and clinics examined the issues of crisis management and work strategies after the pandemic, discussed how to optimize the budget and properly interact with employees in the new realities. At the end of the conference, experts shared their experience on effective brand promotion and its protection, analyzed the issues of the leader’s personal brand, discussed how to use it to achieve business goals.

Master classes on starting a beauty business and personal brand promotion also took place that day.

On June 19 and 20, the Online Russian makeup championship took place as a part of the INTERCHARM Professional where beauty bloggers and professional makeup artists competed in the art of makeup. 

The live broadcast of master classes on hairdressing ran on June 20. Leading teachers, specialists and coaches shared their experience, demonstrated haircuts and dyeing methods. The master classes on nail design were also held that day. Well-known teachers, experts and professionals talked about commercial and art modeling and nail design. 

Annually a lot of master classes and presentations from exhibitors and brands’ representatives are held in the pavilions of INTERCHARM Professional. This year the organiser tried to maintain this atmosphere by creating professional communities on the online platform, where brands’ representatives could hold their presentations and demonstrate the benefits of their product lines. In addition, it was a place where professionals could communicate, exchange contacts and find business partners. Visitors noted that due to the concentration of professionals on the online platform, they could receive many useful contacts in a short time.

Within 3 days of the INTERCHARM Professional, 80 presentations from companies’ representatives were broadcasted in 6 professional communities.

All events were broadcasted in live stream format, so visitors could ask speakers any questions and receive answers immediately.

Once again, the exhibition shows the creative fantasies of the masters, latest technology and brave solutions. INTERCHARM Professional traditionally became a place where experts generated a powerful stream of new knowledge, visitors were inspired by incredibly useful performances and ideas for cooperation!

The organiser thanks the exhibitors and visitors and looks forward to meet at InterCHARM on October 28-31, 2020 and INTERCHARM Professional in 2021.


* By the number of participants among exhibitions of a similar profile